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What is Social Media Marketing?
Social Media Marketing (SMM) is a form of internet marketing and a part of digital marketing that utilizes social media platforms for marketing purpose. The goal of social media marketing is to create and share persuasive content that helps the company to increase brand awareness and customer base.
It became more popular with increase in the popularity of social media platforms like facebook, instagram, Linkedin, twitter and youtube. SMM helps a company to get directly connected with its customers which makes the company seem more personable. In social media marketing, companies use their thoughts, news, opinions, graphics, videos, memes and other various forms of content to create a buzz for its brand.
Advantages of Social Media Marketing:
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